For Indian D2C brands on Shopify
Your ad dashboard is lying to you. We'll prove it in seven days.
Meta reports gross revenue, before returns, and takes credit for sales that would have happened anyway. We reconcile every rupee against what your store actually banked — then fix what the gap exposes.
600+ brands · Nation ICON Award 2022 · Author of four marketing books
Those are not the same number. The difference is your margin.
Updated 30 August 2026
Dear D2C founder,
You already suspect something is off.
The dashboard says 3.2x. The campaigns look healthy. Your media buyer sends a screenshot with a green arrow on it. And yet the bank balance at the end of the month never quite matches the story.
So you do what everyone does. You assume it is a timing thing. Or attribution. Or that next month will be better. You increase the budget on the campaign the platform says is winning, because what else would you go on?
Here is the uncomfortable part. That number was never designed to be your profit and loss. It is gross revenue, counted before a single return comes back, before a COD parcel is refused, before the discount code is applied — and credited to Meta whether or not Meta caused the sale.
In one store we looked at, the overwhelming majority of what the platform reported as revenue for a month went straight back out again as returns. The campaigns were not working. They only looked like they were.
Meanwhile the actual leaks sit somewhere nobody is looking. A collection page silently sorting cheapest-first, so every ad lands shoppers on the ₹480 view of your catalogue. Three states quietly running at a quarter of break-even while the profitable ones sit starved under one national campaign. A shipping threshold set so low it is capping your basket size by design.
None of that shows up in a dashboard. All of it costs money every single day.
This is the entire job. Find the real number, find the leaks, close them, then keep them closed.
Prathamesh Chavan
Founder, GrowEIT
600+ brands · Nation ICON Award 2022 · Author of four marketing books
The thing costing you money
Marketers quote platform ROAS. Banks don't accept it.
Almost every agency in this market optimises against the number the ad platform hands them, because it is free, instant, and flattering. Nobody reconciles it to the store. Nobody checks what came back as a return six weeks later.
So budgets get scaled into campaigns that are losing money, geography that is losing money, and placements that generate clicks which never even reach the site. It is not incompetence. It is measuring the wrong thing very diligently.
Track record
Numbers we can actually evidence.
No inflated agency figures. Every one of these is checkable.
Across Meta and Google.
In full, with the method shown.
On marketing, AI and growth.
From access granted to report delivered.
What this actually finds
Real leaks, from real accounts.
None of these appeared in a dashboard. All of them were costing money daily.
The ₹480 landing page
A collection page default-sorted cheapest-first. Every ad in the account was landing shoppers on the lowest-value view of the catalogue.
The placement that looked best
Over 50% click-through rate, and only 0.4% of those clicks ever reached the site. On the dashboard it was the top performer in the account.
Three states at 0.26x
Losing money on every order, while the genuinely profitable states sat budget-starved under a single national campaign.
A threshold capping AOV
Free shipping set so low it was designing the basket size down. Raising it moved order value without touching ad spend.
600+ brands · Nation ICON Award 2022 · Author of four marketing books
Case studies
Become our next success story.
Eight written up in full. Three of them D2C ecommerce. Every quote below is from the video beside it.
“I was frankly expecting around 200 to 300 leads. This team generated 600 qualified leads … and his estimation of how many would actually turn up to the event was bang on.”
Brand experience
600+ brands advertised for.
Choose your adventure
Two ways in. Both start in the same place.
Find out what is wrong
D2C Revenue Leak Audit
Seven checks across your Meta and Shopify data. A written report with the numbers behind every leak, a recorded walkthrough of your account, a prioritised fix list, and a 45-minute call. Seven days. No sales call to get it.
You keep the findings either way.
Have it fixed every month
The Net Revenue System
The audit tells you where the money is going. This is who goes and gets it back, every month — reconciliation, leak sweeps, budget reallocation, and the customer base you already paid to acquire.
Every retainer starts with the audit.
Who you are actually hiring
Prathamesh Chavan
I reported platform ROAS to clients for years, same as everyone else. Then I reconciled a jewellery brand's Meta numbers against its Shopify payouts and found most of the reported revenue was going straight back out as returns. Every method on this site came out of that.
You deal with me directly. There is no account manager between you and the person reading your numbers.
We literally wrote the book on it
Four books on marketing, AI and growth — written from running campaigns, not researching them.
The Marketing Chanakya
Applying timeless strategy to modern marketing
Ancient strategic thinking applied to how markets are actually won today — positioning, leverage and patience, rather than another list of tactics that expire when a platform changes its algorithm.
Available on Amazon
Featured in
Before you buy
Questions worth asking first.
Do you only work with D2C brands?
That is the focus. The method applies to anyone selling online, but the audit is built around Shopify and Meta, so D2C ecommerce is where it does the most work.
Do you work with brands outside India?
Yes. Everything is delivered remotely: a written report, a recorded walkthrough, and a live call in your timezone. Indian customers pay by card; everywhere else is invoiced in USD.
What access do you need?
Read-only on Meta Ads and Shopify, plus Google Ads if you run it. About ten minutes to set up, instructions sent immediately after payment. We never need edit access.
Do you guarantee a ROAS?
No — and be careful with anyone who does before they have seen your account. What you are guaranteed is the real number and a prioritised list of what is costing you money.
What if the audit does not find much?
Then the report says so, and you have bought certainty about your account. That is a legitimate outcome, and you keep the findings either way.
I already work with an agency. Is this awkward?
No. The audit measures the account, not the people running it. Brands use it to check whether what they are being told matches what they are banking.
What happens after the audit?
A 45-minute call to go through the findings. If a retainer makes sense for both sides we talk about it. If not, you still have the report and fix list.
Last thing
Find out what your ads actually earned.
Seven days. The findings are yours whether or not we ever work together. If your account is already clean, the report will say exactly that — and you will have bought certainty instead of guessing for another quarter.
600+ brands · Nation ICON Award 2022 · Author of four marketing books